Designing
Experiences That
Go Beyond Sight

Over 25 Years of Shaping the Way Brands Are Felt

From humble beginnings in Franchise Radio to becoming Southeast Asia’s sensory branding pioneer, we’ve helped malls, cafes, retailers, and hotels transform everyday visits into emotional moments. Our secret? Curated music and scent that make your brand linger long after customers leave.

Our Services Snapshot

Music Solutions

Set the mood, pace, and emotion of your space with curated music that adapts to time of day, customer mood, and your brand’s story; from boutique playlists to nationwide rollouts.

Our playlists are never one-size-fits-all. We use advanced tools; including our proprietary dXSVibeCurator; to craft soundscapes that reflect your brand identity, audience energy, and time-of-day flow.

Scent Solutions

Your brand already has a look and sound; we help it have a signature smell. As Malaysia’s official distributor for ScentAir, we craft fragrance strategies that increase dwell time, lift moods, and influence buying behaviour.
With dXSVibeCurator, even scent selection becomes personalized. Based on your brand’s tone and personality, our AI suggests a signature scent from our curated ScentAir range; one that connects emotionally and lingers meaningfully.
Music and Scent in Harmony

Why treat music and scent as separate tools? We can design them together to create one seamless emotional journey.

Custom-Crafted, Not Copy-Pasted

No generic playlists. No stock scents. Every brand gets a tailored sensory profile that reflects your identity and audience.

Business Outcomes, Not Just Ambience

From longer dwell times to stronger recall, our strategies are proven to drive real-world results.

Spaces Where Our Sensory Work Comes to Life

Retail
F&B
Malls
Hotels
Spaces

Let’s Build Your Signature Experience Together

Whether you run a café, boutique, hotel, or mega-mall; we’re here to help you create an atmosphere your customers won’t forget. Let’s talk about how scent and sound can transform your space and grow your business.

Try dXSVibeCurator

Your Sensory Experience Builder

What scent fits a minimalist coffee bar? What sound feels right for a luxury retail space?
dXSVibeCurator takes you through a few simple steps to recommend the right vibe; combining design, brand personality, and emotional triggers.